Manager - Digital Marketing

Details

- Conduct keyword research and optimize website content to improve organic rankings.

- Monitor site performance using tools like Google Search Console and SEMrush.

- Harness AI-powered SEO strategies to stay ahead of search algorithm changes, predict emerging keyword trends, and craft data-backed content.

- Utilize predictive analytics to personalize search experiences and improve user engagement.

2. Search Engine Marketing (SEM):

- Leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO, Clearscope) for intelligent content creation,

automated meta descriptions, and semantic keyword clustering.

- Continuously analyze and optimize ad performance to maximize ROI.

- Perform A/B testing on ad creatives, keywords, and landing pages.

3. Performance Marketing:

Google Ads.

- Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.

4. Budget Management:

- Adjust spending strategies based on performance insights.

5. Lead Generation (B2C & B2B):

- Use CRM and automation tools to track lead lifecycle and engagement.

6. Analytics & Reporting:

- Monitor and enhance site performance using Google Search Console, SEMrush, and AI-driven analytics platforms.

- Identify trends and insights to optimize spend and improve campaign

Required Skills and Experience:

- 2 to 3 years of relevant work experience in digital marketing, with a strong focus on user acquisition and growth.

- Deep understanding of SEO, SEM, AI in this space and other metrics.

- Experience in managing and optimizing digital marketing budgets is a plus.

- Strong analytical skills and data-driven decision-making abilities.

- Excellent communication and interpersonal skills.

- Experience with marketing automation tools.

- A passion for technology and a strong understanding of the startup ecosystem.

- Ability to work independently and as part of a team.