- This role is critical for driving the company's digital presence, customer acquisition, engagement, and retention through innovative and data-driven marketing tactics.

- The ideal candidate will have a strong background in digital marketing strategies, a deep understanding of various platforms, and proven leadership experience in a fast-paced digital landscape.

Key Responsibilities:

1. Digital Marketing Strategy:

- Develop and execute the companys digital marketing strategy to increase online visibility, customer engagement, and sales.

- Lead the creation and optimization of campaigns across multiple digital platforms, including paid search, SEO, social media, email marketing, and content marketing.

- Oversee the development of an integrated digital marketing plan that aligns with overall business objectives and drives brand awareness.

2. Campaign Management:

- Lead and manage end-to-end digital campaigns, including strategy, implementation, monitoring, and optimization.

- Ensure campaigns are on-time, within budget, and deliver measurable results.

- Drive lead generation, customer acquisition, and retention initiatives through targeted digital efforts.

3. Data Analysis & Reporting:

- Use analytics tools to track and measure campaign performance across various digital platforms.

- Provide regular reports on key performance metrics (KPIs), customer insights, ROI, and other digital marketing metrics.

- Analyze customer data to optimize targeting, improve engagement, and inform future campaign decisions.

4. Team Leadership & Development:

- Manage, mentor, and develop a high-performing digital marketing team, fostering a culture of innovation, collaboration, and accountability.

- Set clear goals, track performance, and ensure continuous skill development and growth within the team.

5. Cross-Channel Marketing:

- Oversee and guide digital advertising efforts, including SEM, display ads, retargeting, and social media ads.

- Manage and optimize organic digital marketing strategies such as SEO and content marketing to drive sustained traffic and improve search engine rankings.

- Implement social media strategies across platforms to drive engagement, brand recognition, and customer loyalty.

6. Budget Management:

- Develop and manage the digital marketing budget, ensuring effective allocation of resources to key initiatives.

- Optimize spending and continuously seek cost-efficient opportunities to achieve digital marketing objectives.

7. Collaboration & Stakeholder Engagement:

- Work closely with cross-functional teams, including product, sales, and customer service, to ensure digital marketing efforts support business objectives and customer needs.

- Communicate digital marketing strategies and results effectively to internal stakeholders and leadership.

8. Innovation & Trends:

- Stay up-to-date on the latest digital marketing trends, tools, and technologies.

- Implement new technologies and tactics to enhance digital marketing efforts and stay ahead of the competition.

Qualifications:

- Education: Bachelors degree in Marketing, Business, Communications, or a related field (Masters or MBA preferred).

Experience:

- 5+ years of digital marketing experience, with at least 3-4 years in a leadership role. Experience in leading multi-channel digital marketing strategies is essential.

Skills:

- Strong leadership and team management capabilities.

- In-depth understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.).

- Proficiency with digital marketing tools (Google Analytics, SEMrush, HubSpot, Hootsuite, etc.).

- Proven ability to drive ROI through data-driven digital strategies.

- Strong analytical skills with the ability to interpret complex data and create actionable insights.

Preferred:

- Excellent communication and presentation skills.

- Ability to manage multiple projects in a fast-paced environment.

- Experience in [specific industry or product/service].

- Knowledge of marketing automation tools and CRM systems.

- Certifications in digital marketing or specific tools (e.g., Google Ads, Facebook Blueprint, HubSpot).