Manager - Digital Marketing

About the Role

We are looking for an experienced Digital Marketing Manager to develop, implement, and manage our digital marketing strategies.

The ideal candidate will be a creative and analytical professional who can lead campaigns, drive brand awareness, generate leads, and optimize digital channels to support business growth.

Key Responsibilities

- Develop, execute, and oversee comprehensive digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.

- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, LinkedIn, and other relevant networks.

- Conduct keyword research, SEO audits, and on-page/off-page SEO to improve organic search rankings.

- Analyze campaign performance using tools like Google Analytics, SEMrush, or similar, and provide actionable insights to improve ROI.

- Lead content strategy and creation, ensuring alignment with brand messaging and target audience needs.

- Collaborate with cross-functional teams including sales, design, and product to align marketing efforts with business objectives.

- Manage and mentor a team of digital marketing specialists and external agencies.

- Stay updated on the latest digital marketing trends, tools, and best practices.

- Develop and manage the digital marketing budget.

- Prepare regular reports and presentations on campaign performance and key metrics for senior management.

Required Skills and Qualifications

- Bachelors/master's degree in Marketing, Business, Communications, or related field.

- 4+ years of proven experience in digital marketing, preferably in a managerial role.

- Strong understanding of SEO, SEM, PPC, social media platforms, email marketing, and content marketing.

- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, HubSpot, or similar.

- Experience managing digital campaigns with measurable results.

- Excellent analytical skills with the ability to interpret data and generate insights.

- Strong leadership and team management skills.

- Excellent communication and project management abilities.

- Creative mindset with attention to detail