Manager - Digital & Influencer Marketing - FMCG

Position: Digital & Influencer Marketing Manager

Experience: 5-8 years in Digital/Influencer Marketing

Industry: FMCG/Consumer Healthcare preferred

Role Objective:

Lead influencer-driven brand building and digital amplification across the Consumer Care portfolio. Scale influencer marketing initiatives across categories by managing a large influencer ecosystem, driving campaign effectiveness, and ensuring seamless execution across agencies and internal stakeholders.

This is a high-volume, execution-driven role requiring strong coordination, analytical rigor, and deep digital marketing expertise.

Key Responsibilities:

Influencer Strategy & Execution:

- Develop and execute influencer marketing strategies aligned with brand objectives.

- Build and scale a network of influencers across Healthcare Professionals, Gut Experts, KOLs, Lifestyle, and Wellness creators.

- Drive measurable campaign KPIs: reach, engagement, conversions, and brand lift.

Campaign Management & Delivery:

- Plan and execute end-to-end influencer campaigns across multiple brands.

- Monitor real-time performance and ensure delivery against objectives.

- Analyze cost vs. impact metrics to optimize ROI and campaign efficiency.

- Maintain consistent quality, messaging, and brand compliance across all content.

Agency & Partner Management:

- Identify, onboard, and manage multiple agency partners for content creation and execution.

- Lead commercial negotiations to ensure cost efficiency and high-quality output.

- Coordinate seamless handoffs between agencies, influencers, and internal teams.

Cross-Functional Collaboration:

- Partner with Brand, Legal, R&D, and Regulatory teams for campaign approvals and compliance.

- Align on content guidelines, brand positioning, and regulatory requirements.

- Drive smooth execution across all internal and external stakeholders.

Operational Excellence:

- Manage high-volume workflows with meticulous attention to detail and timelines.

- Implement continuous tracking, reporting, and optimization of campaign performance.

- Ensure flawless coordination to meet all deliverables and deadlines.

Desired Candidate Profile:

Experience:

- 5-8 years in Digital Marketing, Influencer Marketing, or Social Media Marketing.

- Proven track record in FMCG, Consumer, or Healthcare categories preferred.

Qualifications:

MBA/Postgraduate in Marketing or related field (preferred).

Key Skills & Competencies:

- Deep understanding of influencer marketing and digital ecosystems.

- Experience managing large-scale, multi-category influencer campaigns.

- Strong analytical skills to track, measure, and optimize performance metrics.

- Excellent stakeholder management, negotiation, and vendor coordination.

- Hands-on, execution-focused mindset with high ownership.