Manager - Data Analytics Market Mix Modeling

Job opportunity for marketing analytics professionals with global consulting firm.

Location Pan India (Remote).

Experience 5-10 years.

Role Overview:

We are looking for a go-getter person who can understand and define (as required):.

Analytical strategies to meet the demands of business requirements.

Technical requirements of the visualization requirements.

About the Role:

We are seeking an experienced Marketing Analytics Manager with a strong background in marketing effectiveness and retail analytics to join our team.

The ideal candidate will have deep expertise in ecommerce business models, hands-on experience with marketing mix and attribution modelling, and a proven ability to derive actionable insights from complex data sets.

You will play a critical role in optimizing marketing strategies, measuring ROI, and driving data-driven decisions across brand and performance marketing channels.

Key Responsibilities:

- Lead the development and implementation of marketing mix models and attribution frameworks to evaluate campaign effectiveness.

- Analyse performance marketing data across multiple platforms, including Google Stack, GA4, Meta Ads Manager, and others.

- Use statistical techniques such as regression analysis and incrementality measurement to quantify marketing impact.

- Measure and optimize both brand and performance marketing strategies, with a particular focus on influencer marketing as a bonus.

- Collaborate closely with cross-functional teams to align marketing initiatives with business goals and budgets.

- Present insights and recommendations clearly and effectively to stakeholders at all levels.

- Monitor marketing spend and performance to optimize budget allocation and improve campaign ROI.

Required Technical Skills:

- Proficiency in SQL and Python for data manipulation and analysis.

- Expertise with Google Analytics 4 (GA4) and the Google Marketing Platform.

- Strong statistical analysis skills including regression analysis and incrementality testing.

- Familiarity with ecommerce business models and marketing effectiveness measurement.

- Experience working with performance marketing platforms such as Meta Ads Manager.

Qualifications:

- Minimum 5 years of relevant experience in marketing analytics, marketing effectiveness, or retail analytics.

- Proven track record of working with marketing mix and attribution models.

- Strong understanding of ecommerce dynamics.

- Excellent communication skills with the ability to clearly present complex insights.

- Experience managing budgets and optimizing marketing spend.

- Knowledge of influencer marketing measurement is a plus.