Manager - D2C - FMCG

Job Description: Assistant Manager - D2C

Job Type - Permanent

Location - Kolkata

Experience - 5 to 7 Years

Job Responsibilities:

- Develop and implement a comprehensive strategy to drive customer acquisition, retention, and revenue growth.

- Set KPI's and track performance metrics to ensure consistent growth and achievement of sales targets.

- Oversee the operation of D2C platforms, including company-owned websites, apps, and third-party marketplaces.

- Optimize website performance, ensure inventory accuracy, and manage product listings.

- Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and influencer collaborations.

- Design and manage promotional offers, discounts, and seasonal campaigns to boost customer engagement and sales.

- Ensure a seamless online shopping experience, including fast shipping, easy returns, and excellent customer support.

- Analyze customer feedback and implement improvements

- Use analytics tools to track user behaviour, identify trends, and optimize customer journeys.

- Generate regular reports on sales performance, conversion rates, and customer demographics.

- Experiment with new strategies and tools to enhance brand visibility and market share.

Qualifications:

Education:

Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field (MBA preferred) from top tier colleges.

Skills:

- Strong analytical skills with the ability to interpret data and make strategic recommendations.

- Excellent communication, project management, and team collaboration skills.

- Data-driven decision-making.

- Customer-centric mind set

- Ability to work in a fast-paced, agile environment

- Ability to innovate and adapt to market trends.