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Senior Consultant

Manager - Customer Marketing (Pharma/ OTC) Channel Job Description - You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE) - Pharma/OTC Client Details: A marketing leading Tier 1 FMCG player Description: - Developing trade segmentation and Go to Market Strategy - Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation. Leading shopper insight development and application by RE - Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior - Designing an effective 5P strategy for the RE which drives share gains in the category - Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost effective - Continually evaluate promo effectiveness of all programs rolled out in the RE and take corrective actions Assessment of Category performance by RE, strategy definition and objective setting - Leading the development of a RE strategy which seeks to exploit incremental sales growth opportunities - Establishing objectives and KPIs for all categories and ensuring tracking mechanisms are in place and utilized Profile: A successful candidate should have: - MBA from Tier 1/Tier 2 MBA college (batch 2018-2021) - 3-4 years of overall experience, min 2yrs in FMCG - 1-2 years of Field Sales experience - Strong Analytical skills and strategic thinking Job Offer: Opportunity to work with a market leading Tier 1 FMCG firm To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682. The Apply Button will redirect you to website. Please apply there as well.

Mumbai

Manager - Customer Marketing - Pharma/OTC Channel 

Job Description for Manager - Customer Marketing - Pharma/OTC Channel  in MICHAEL PAGE INTERNATIONAL RECRUITMENT PRIVATE LTD in  Mumbai for (3-5) years of experience. Apply Now!

Manager - Customer Marketing - Pharma/OTC Channel  | iimjobs.com