Manager - Customer Marketing Manager - FMCG

Role Purpose:

We are looking for a high-potential Customer Marketing professional to drive category growth, shopper engagement, and customer-led commercial execution across channels. The role will act as the bridge between Brand, Sales, and Key Accounts to translate consumer strategy into winning customer and channel plans.

Key Responsibilities:

Customer & Channel Strategy:

- Develop customer marketing and channel growth strategies aligned with business objectives.

- Build annual customer plans across Modern Trade, General Trade, and emerging channels.

- Identify growth opportunities through shopper, market, and channel insights.

Trade Marketing & Execution Excellence:

- Lead development and deployment of trade activation programs, promotions, and visibility initiatives.

- Drive in-store execution excellence and monitor campaign effectiveness.

- Design customer-specific programs to improve conversion and market share.

Category & Shopper Development:

- Generate actionable insights from consumer, customer, and retail data.

- Translate shopper behavior into activation and assortment recommendations.

- Support category growth agenda through merchandising and portfolio interventions.

Commercial Partnership:

- Partner closely with Sales and Key Account teams to build Joint Business Plans (JBP).

- Support negotiations through customer analytics and business recommendations.

- Ensure alignment between brand priorities and customer growth agenda.

Performance & Analytics:

- Track ROI of trade investments and customer marketing initiatives.

- Build dashboards and review mechanisms to improve effectiveness and efficiency.

- Drive data-based decision making and continuous improvement.

Ideal Candidate Profile:

- MBA (20202022 batch) from Premier B-Schools only (Tier-1/Tier-1.5 institutes preferred).

- 3 - 6 years of experience in Customer Marketing / Trade Marketing / Category Management / Shopper Marketing within FMCG.

- Strong understanding of GT, MT, channel development, and customer planning.

- Exposure to commercial analytics, market data, and execution frameworks.

- Strong stakeholder management and influencing skills.

- High ownership, structured problem solving, and ability to work in a fast-paced environment.

Preferred Background:

- Experience in leading FMCG / consumer companies.

- Exposure to East market will be an advantage (not mandatory).

- Strong academic track record with accelerated career progression.