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Manager - Customer Insights for a leading 2 wheeler brand (Gurgaon) Job Purpose: - The role exists to draw consumer insights through various market researches which is used to optimize on the ongoing marketing programs, initiates new actions to improve market share or expand the category/segment size. The insights helps as a decision support system in identifying new business opportunities for the organization. Key Responsibilities: - Most significant responsibilities of the job along with key activities required to accomplish them - Carry out strategic research like U&A and Segmentation, Customer Satisfaction Study and Channel Engagement Study - Execute Communication researches - Undertake product related researches like ARS, IPF, Enabler & Barrier Study and other adhoc researches - Assimilation of findings of various studies that forms the basis for various Sales and Marketing initiatives in the market - Manage the BI data

Gurgaon/Gurugram

Manager - Customer Insights - Automobile/FMCG/Consulting Firm 

Job Description for Manager - Customer Insights - Automobile/FMCG/Consulting Firm  in SKILLVENTORY in  Gurgaon/Gurugram for (7-10) years of experience. Apply Now!

Manager - Customer Insights - Automobile/FMCG/Consulting Firm  | iimjobs.com