Role Overview:

We are looking for a customer-centric and analytical professional to drive customer insights, market intelligence and marketing effectiveness. The role will involve translating customer and market data into actionable business strategies, evaluating campaign performance and identifying opportunities to improve customer engagement and business growth.

Key Responsibilities:

- Conduct customer and market research to understand customer needs, behaviours, preferences and unmet needs.

- Analyse market trends, competitor activities and customer insights to identify growth opportunities.

- Develop customer segmentation, personas and customer journey maps.

- Support marketing strategy, brand positioning, campaign planning and customer engagement initiatives.

- Evaluate the effectiveness of marketing campaigns across digital, traditional and omnichannel platforms.

- Analyse campaign performance, customer engagement, CRM and sales data to identify improvement opportunities.

- Define KPIs and measurement frameworks to track campaign effectiveness, customer adoption and business outcomes.

- Prepare post-campaign analysis highlighting performance, key learnings and actionable recommendations.

- Collaborate with Marketing, Sales, Digital, Medical and Commercial Excellence teams to improve marketing effectiveness.

- Coordinate with external market research agencies and analytics partners.

- Prepare insight reports, dashboards and presentations for senior stakeholders.

Candidate Profile:

- Minimum 3 years of experience in Customer Insights, Market Research, Marketing Strategy, Campaign Management, Commercial Excellence or a related field.

- Experience in pharmaceuticals, healthcare, management consulting or market research organisations preferred.

- Candidates from pharmaceutical, healthcare, management consulting and market research organisations are encouraged to apply.

- Experience in campaign management, campaign effectiveness measurement, customer analytics or marketing insights will be an advantage.

- Understanding of qualitative and quantitative research methodologies, customer segmentation and market intelligence.

- Strong analytical, problem-solving and data interpretation skills.

- Ability to translate insights into actionable business recommendations.

- Excellent communication, presentation and stakeholder management skills.

- Exposure to CRM platforms, digital marketing analytics, Power BI or other dashboarding tools is desirable.