Manager - Customer Growth - FMCG/Retail

KEY RESPONSIBILITIES:

1. Performance Management of Regional Teams:

- Be a true partner to city leaders not just a tracker, but an enabler. Own beat planning insights that help CGEs and cluster managers work smarter. Identify whats working across cities and systematically share best practices so every city starts from a higher baseline.

- Conduct structured city reviews that drive consistency and operational discipline across the network. Own incentive design and planning from target-setting to payout to keep field motivation and rigor high.

- Ultimately, you are accountable for penetration and wallet share goals of kirana stores across all cities.

2. Cross-Functional Enablement:

- Be the single point of contact for all regional cities at the head office. When a city hits a wall whether its an availability or in-stock issue, a pricing or category intervention, a technology gap, or a customer app problem you own the coordination with the relevant central function to unblock them.

- Your job is to make cross-functional collaboration fast, structured, and effective so city heads spend their time on execution, not escalations.

3. Central Growth Initiatives:

- Work with city leaders to continuously evaluate key opportunities and problems that warrant central attention. Design, pilot, and scale growth initiatives across cities ensuring learnings from one market accelerate others.

- Be the connective tissue between head office strategy and on-ground execution ensuring every city benefits from what works elsewhere.