Role Summary: We are looking for an agile and dynamic professional to drive customer experience, in-store engagement, and activation initiatives for our Large Kitchen Appliances division. The ideal candidate is a go-getter with a strong understanding of ATL and BTL marketing, brand communications, and digital engagement. This role will be pivotal in strengthening Cromptons brand presence and customer experience at key touch points. Key Responsibilities: - Customer Experience Management: Develop and execute in-store experience strategies to enhance customer engagement and satisfaction. - Brand & Communication: Implement effective communication strategies to create brand recall and improve customer connect. - ATL & BTL Activations: Plan and execute Above-the-line (ATL) and below-the-line (BTL) marketing activities, including in-store promotions, influencer engagement, events, and retail activations. - Retail & Dealer Engagement: Collaborate with retail partners to ensure a seamless customer journey and strong brand presence at multi-brand outlets and exclusive stores. - Digital Integration: Work closely with digital teams to ensure a unified customer experience across offline and online platforms. - Market Insights & Competitive Analysis: Stay updated on industry trends, competitor activities, and consumer preferences to refine activation strategies. - Budget & Vendor Management: Manage budgets, negotiate with vendors, and ensure cost-effective execution of brand initiatives. - Cross-functional Collaboration: Work with sales, marketing, and product teams to align customer experience initiatives with business goals. Key Skills & Competencies: - Strong expertise in ATL, BTL marketing and activations - Excellent communication and stakeholder management skills - Digital marketing exposure with a focus on customer engagement - Agile mindset with the ability to drive execution in a fast-paced environment. - Analytical approach with an understanding of customer insights and market trends - Hands-on experience in managing in-store experience & brand activations. - Proven ability to handle multiple projects and meet deadlines.

Mumbai

Navi Mumbai

Manager - Customer Experience - Retail 

Job Description for Manager - Customer Experience - Retail  in Bullzeye Consulting in  Mumbai Navi Mumbai for (6-10) years of experience. Apply Now!