Manager - Customer Development & Marketing - FMCG - East

Purpose of the Role:

To anchor various trade marketing and sales transformation initiatives in respective regions/clusters.

Qualification & Experience:

- MBA with 4-6 years of experience, candidates from only tier 1 institutes General Trade, Trade Marketing and GTM exposure is required.

Key Deliverables of the Role

- Work with Trade Marketing/Brand teams for central project execution

- Control trade spends/ BTL

- Create plans, drive execution for NPLP, NPD

- Work closely with the Sales Transformation, Sales IT & Capability teams to ideate & co create projects

- Implement Sales Transformation, Sales IT & Capability team agendas

- Anchor & drive Urban GTM initiatives & Rural GTM initiatives in the cluster

- Anchor planning for Monthly & Cover plans of ASM territories

- Plan Distribution across channels, sustenance through activations

- Build insights from market to develop initiatives

- Resolve issues w.r.t Channel initiatives, Program &Trade

- Identify distribution gaps & bridging outlet gaps to maximize long term business growth

- Design & plan optimum manpower, DDs, Field force & beats, Distributor optimization & ROI Lead Sales IT initiatives (Infra + Initiatives) & Ensure PDA hygiene (data sanctity)

Upwards: Reports to Cluster Head

Downwards: Customer Development & Marketing Executive

Other Key Interface

- Area Sales Manager teams

- Commercial team

- Sales Transformation team

- Trade Marketing team

- Division Supply Chain team

- Shopper Marketing team