Manager - CRM/Email & SMS Marketing

The client is a Lead US Cosmetics company (https://www.luminesscosmetics.com/)

This is a Work from Home role.

We are seeking a data-driven and creative Email & SMS Marketing Manager to develop and execute campaigns that drive engagement, conversions, and customer retention. This role will focus on strategy, segmentation, automation, and analytics to optimize performance and ensure a seamless customer journey.

Key Responsibilities:

- Plan, create, and manage email/SMS campaigns, including promotional, lifecycle, and transactional

- Utilize A/B testing, segmentation, and personalization to optimize campaign performance

- Oversee email automation workflows, drip campaigns, and triggered messages

- Build, manage and grow audience lists while ensuring data hygiene, improving deliverability and reducing unsubscribes

- Content briefing - collaborate with content, design and product teams to creating compelling email content

- Analyze and report on performance metrics (open rates, CTR, conversions, etc.) and provide insights for better engagement, conversion rates, and revenue

- Ensure compliance with email and SMS marketing laws (e.g., CAN-SPAM, GDPR)

- Stay updated on email/SMS marketing trends, tools and best practices.

Skills & Qualifications:

- Proven experience as an Email Marketing Manager or a similar role

- Klaviyo Product Certification required with expert knowledge of Klaviyo's platform, including automation, segmentation, and analytics

- Technical knowledge of email deliverability best practices, including authentication protocols (DMARC, SPF, DKIM), inbox placement, IP warming, and list hygiene management

- Working knowledge of integrating marketing platforms with other systems (a plus)

- Experience with segmentation, automation, and personalization techniques

- Strong analytical skills and experience with reporting tools

- Ability to manage multiple email campaigns simultaneously and meet deadlines

- Excellent communication and interpersonal skills, with the ability to work independently and collaboratively in a fast-paced environment