We are looking for a CRM and Lifecycle Marketing Manager to own and drive key user lifecycle metrics at this Stage. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement. This is a high-impact, ownership-driven role where you'll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

The core responsibilities for the job include the following:

End-to-end metric ownership:

- Be fully accountable for a defined lifecycle KPI (e. g., activation, D7 retention, churn rate), set targets, build a roadmap, deliver improvements, and own outcomes.

- Campaign setup and CRM operations (Clevertap / Braze / etc. )

- Build, configure, QA, and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent), audience selection, triggers, scheduling, tagging, and delivery monitoring.

Segmentation and personalization:

- Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

Experimentation and optimization:

- Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing, and frequency to maximize impact.

Analysis, reporting, and cross-functional alignment:

- Track and interpret campaign and funnel metrics, maintain dashboards, and produce concise insights.

- And recommendations, and coordinate with Product, Data, and CX for dependencies and fixes.

Key Expected Outcomes:

- Improvement in owned lifecycle metric, measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

- High-quality campaign execution, error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

- Increased user engagement and watch conversion, stronger daily/weekly active ratios, and deeper content consumption.

- Data-driven optimization, regular testing, and iteration, leading to improved CTRs, conversions, and journey completion rates.

- Actionable insights for business teams, clear reporting, and learnings that inform product and marketing decisions.

Requirements:

- End-to-end Lifecycle Ownership - ability to plan, execute, and measure campaigns for a defined metric or Stage (e. g., activation, retention).

- CRM Automation Expertise - hands-on execution using tools like Clevertap, MoEngage, WebEngage

- User Segmentation and Targeting - defining cohorts based on behaviour, subscription status, and engagement data.

- Cross-channel Campaign Management - executing communication via push, WhatsApp, SMS, RCS, email, and in-app, along with spend optimization

- Data Analysis and Reporting - tracking key KPIs and metrics (eg, DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

- A/B Testing and Experimentation - Continuously ideating, setting up, and evaluating experiments to improve conversion and retention.

- Journey and Funnel Optimization - identifying drop-offs and improving user progression through lifecycle Stages.

- Copy and Creative Collaboration - working with content/design teams to ensure messaging relevance and clarity.

- Stakeholder Collaboration - aligning with product, CX, Content, and data teams for execution dependencies.

- Ownership Mindset - accountable for end outcomes and continuously optimizing performance of the assigned metric.