Manager - Content Marketing & Creative Strategist

Salary cannot exceed 28 LPA fixed. Variables will be as per growth/performance (uncapped).

What You'll Own:

- Diagnose and define the content strategy figure out what's actually working, what our audience (manufacturing plant heads, quality engineers, industrial buyers) responds to and where to double down or cut.

- Build and run the full engine yourself from ideation to shooting/recording to editing to publishing to analyzing performance, across LinkedIn, YouTube, Instagram, Facebook etc.

- Identify new content formats and channels we haven't tried you're expected to bring ideas we haven't thought of, not just execute a fixed set of pillars.

- Connect content to pipeline work with sales/GTM to understand what messaging actually converts, and close the loop between content and leads.

- Drive lead generation as a core KRA build and own mechanisms (gated content, campaigns, sign-ups, sourced pipeline from social) that convert visibility into measurable leads, not just engagement.

- Set up your own systems calendars, workflows, tooling, whatever you need; we're not looking for someone who needs a system handed to them.

What We're Looking For:

- 25 years in social/content marketing, with real evidence of having built something from scratch (a page, a channel, a campaign) rather than just running an existing playbook.

- Strong problem-solving instincts comfortable with ambiguity, figuring out "what should we even be doing" before "how do we execute it".

- Sharp writing and a good ear for what doesn't sound like generic B2B content.

- Hands-on with tools (Canva, CapCut/iMovie, Loom or equivalents) this is not a "brief someone else" role.

- Bias to action ships fast, learns from data, iterates without waiting for detailed direction.

- Bonus: prior startup experience, B2B/industrial exposure, or founder-adjacent content experience.