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Manager

Company : FMCG Designation : Consumer Insights Manager Exp : 5 to 10 years CTC : 30 LPA Qualification & Experience : - Exposure in at-least 1 traditional Market Research tool & technique. (e.g., RMS, CR, Panel, Tracking & Advertising Testing) - An in-depth understanding of various quantitative research tools, techniques & processes - Should have sound knowledge of standard research processes & practices - Sound knowledge of statistics - Basic qualitative research aptitude - Sound analytical skills - New age tools & techniques (Exposure in at-least 2) - Online Surveys - Digital communication evaluation & effectiveness testing - Eye Tracking - Using Social Media Analytics to generate insights - Customized insights on all the live/in-market brands e.g., product & concept development, communication development, mix validation & optimisation, pricing, postlaunch assessments. - Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agency's "appreciation of brief", signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder presentation - Tracking & syndicated tools for the categories assigned (equity track, purchase panel, retail off takes & any omnibus subscriptions). - Scan, shortlist, adapt & build new age tools which can help in building new capabilities in insighting. - Manage : a. Insights for all research -both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories b. To be a custodian of knowledge of past work and current trends on the category c. Coordinating with research agencies & the Analytics Manager to enable the category teams to analyze performance of the brand activation plans. - Support : a. Day to day business performance reporting b. Insights/Analytics needs for the Annual Operating Plan (AOP) c. Analytics projects -retail analytics, assortment analytics d. Brand & Category Strategy -basis consumer & market segmentation and consistent with Portfolio / Pricing strategy e. Stakeholder management especially on the overall in sighting strategy f. Agency management to ensure best quality output for business questions at the best value

Mumbai

Manager - Consumer Insights - FMCG 

Job Description for Manager - Consumer Insights - FMCG  in MSD PHARMACEUTICALS PRIVATE LIMITED in  Mumbai for (5-10) years of experience. Apply Now!

Manager - Consumer Insights - FMCG  | iimjobs.com