Manager - Consumer Insight - FMCG

Our client is a Tier 1 multinational company (MNC) in the FMCG sector, known for its nationwide presence and market leadership. Recognized for its strong organizational culture, the company is committed to employee development, innovation, and sustainable growth. It consistently ranks among the top employers in the industry.

Hiring Criteria

Education: Regular MBA with Tier 1 / 2 B School.

Work Exp: Candidates from FMCG companies or agencies like Nielsen, Kantar etc. Candidates who are working with Nielsen, Kantar handling FMCG Clients.

Candidate should be very strong in Quant research and Nielsen RMS.

Key Work Experience:

- Quantitative Research / quant research methodologies

- Brand health tracking.

- Concept testing.

- Product testing.

- Pricing studies.

- Ad and campaign effectiveness.

- Shopper Studies etc

Role Overview:

- Manage ongoing brand health tracking programs, providing actionable insights to marketing and leadership teams.

- Analyze and interpret Retail Measurement Services (RMS) data to monitor market trends, brand performance, and competitive landscape.

- Partner with cross-functional teams (Marketing, Innovation, Sales, R&D) to embed consumer insights into brand strategies and product development.

- Manage relationships with external research agencies and ensure high-quality and timely delivery of research projects.

- Develop concise, visually engaging, and strategic presentations to communicate insights and

recommendations to senior stakeholders.

- Conduct shopper insights studies to enhance understanding of consumer behavior in-store and across channels.

Key Skills & Competencies:

- Strong expertise in quantitative research methodologies and tools.

- Hands-on experience with RMS data analysis (e.g., Nielsen, Kantar, etc.)

- Proficiency In designing and managing concept & product testing, brand tracking, pricing research, and advertising effectiveness studies.

- Analytical thinker with strong storytelling and data visualization skills.

- Ability to manage multiple projects and deadlines in a fast-paced environment.

- Strong interpersonal and communication skills to collaborate effectively with internal stakeholders and external partners.

Qualifications:

- MBA/PGDM in Marketing, Business Analytics, Statistics, or related field.

- 5 to 12 years of experience in consumer insights, preferably in the FMCG sector.

- Experience in working with top research agencies and syndicated data providers (Nielsen,

Kantar, etc.) is preferred.