Manager - Category Trade Marketing - FMCG

Category Trade Marketing Manager - FMCG

Description:

Key Responsibilities:

- Lead category-level forecasting, incorporating regional nuances and conducting monthly performance reviews.

- Drive AOP pipeline tracking, identifying gaps and planning corrective actions.

- Manage trade spend optimization through tracking, variance analysis, and ROI evaluation of promotions and BTL initiatives.

- Oversee trade activations and incentive programs to boost sales and engagement; evaluate responsiveness and ROI of initiatives.

- Develop GTM plans for new launches and focus brands, analysing pilot performance and maintaining NPD and MRP trackers.

- Partner with marketing for shopper marketing execution, including POSM planning, visibility tracking, and vendor coordination.

- Conduct competition benchmarking and leverage external data to identify growth opportunities.

- Lead loyalty and trade programs, driving throughput, insights, and cost efficiency.

- Collaborate with supply teams to ensure smooth demandsupply planning based on sales trends.

Qualifications:

- Masters degree in Sales/Marketing with 45 years experience in Trade Marketing or Line Sales.

- Strong analytical, planning, and stakeholder management skills with proven commercial acumen and execution excellence.