About the job:

Category Marketing Manager - Beauty & Personal Care:

Experience: 4 - 8 Years

Location: Mumbai

Employment Type: Full-Time

About the Role:

We are looking for Category Marketing Managers to own the marketing and growth agenda for key categories within the Beauty & Personal Care business, including Skin, Hair, Makeup, Fragrance, Personal Care, and emerging categories.

This is a hands-on, growth-focused role where you will be responsible for driving category demand, traffic, conversion, and revenue.

You will own the complete marketing lever stack - from performance marketing and content to influencer marketing, campaigns, and on-platform merchandising.

The ideal candidate combines strong marketing fundamentals, content sensibility, performance marketing expertise, and a deep understanding of consumer behaviour.

Key Responsibilities:

- Own end-to-end category marketing for the assigned Beauty & Personal Care category, with accountability for traffic, conversion, revenue/NMV, and category growth.

- Develop and execute performance marketing strategies across Google, Meta, and other relevant paid channels to drive qualified traffic and efficient CAC.

- Create and manage category-specific content strategies, including short-form videos, static creatives, campaign assets, and promotional content.

- Develop strong creative briefs and work closely with internal creative teams/agencies to produce content that drives engagement and purchase intent.

- Build and manage an influencer and creator ecosystem relevant to the category to increase reach, credibility, engagement, and organic traffic.

- Own the on-platform category experience and merchandising, including category pages, banners, promotional placements, launches, and visibility opportunities.

- Plan and execute category-level campaigns, product launches, and promotional initiatives aligned with major sale events, consumer trends, and cultural moments.

- Partner closely with Product, App, Creative, Performance Marketing, Brand, and Business teams to deliver category growth objectives.

- Monitor and analyse key metrics including traffic, conversion rate, CAC, revenue/NMV, content-attributed sales, ROAS, and share of voice.

- Use data and consumer insights to continuously test, learn, and optimise marketing initiatives.

- Track competitor activity, market trends, emerging brands, consumer behaviour, and cultural trends to identify new growth opportunities.

- For emerging categories, build the category marketing playbook from the ground up, identifying the right audience, channels, content formats, creators, and growth levers.

What We're Looking For:

- 4 - 8 years of experience in Category Marketing, Growth Marketing, Performance Marketing, Consumer Marketing, or Brand Marketing.

- Experience in e-commerce, marketplaces, D2C, consumer internet, Beauty & Personal Care, FMCG, or retail will be highly preferred.

- Strong hands-on understanding of Google Ads, Meta Ads, paid acquisition, CAC, ROAS, conversion, and traffic growth.

- Proven experience developing or managing video and static creative campaigns, with the ability to understand what makes content engaging and conversion-oriented.

- Experience working with influencers, creators, agencies, or social media ecosystems is a strong advantage.

- Strong analytical orientation with the ability to use marketing and business data to make quick, informed decisions.

- Understanding of consumer journeys, demand generation, funnel optimisation, merchandising, and conversion growth.

- Strong communication and stakeholder-management skills, with the ability to work cross-functionally.

- A strong sense of consumer trends, culture, content, and digital behaviour.

- Genuine interest in Beauty & Personal Care, particularly Skin, Hair, Makeup, Fragrance, or Personal Care.

Preferred Candidate Profile:

We would particularly value candidates who have:

- Worked in a high-growth e-commerce, marketplace, D2C, or consumer-tech environment.

- Owned a category, business line, brand, or significant marketing P&L/growth charter.

- Demonstrated ability to connect marketing activity directly to business outcomes.

- A strong portfolio of campaigns/content that they can explain in terms of strategy, execution, and measurable impact.

- Experience launching or scaling new categories, brands, products, or consumer propositions.

- Comfort operating in a fast-paced, data-driven environment with high ownership and ambiguity.