Manager - Category Growth & Marketing Strategy - FMCG

We're Hiring | Category Growth & Marketing Strategy Manager

Location : Mumbai

Experience : 5-8 Years | Full-time

We're looking for a Category Growth & Marketing Strategy professional to design and drive growth plans for all categories. This role will blend strategic thinking, marketing creativity, and cross-functional collaboration to deliver business impact.

What You'll Do:

- Build annual category growth plans, breaking them into quarterly & monthly execution roadmaps.

- Understand consumers for each category and generate insights to acquire new users & grow segments.

- Develop and execute marketing strategies in collaboration with e-commerce & marketing teams.

- Own the user journey-onsite & offsite-working closely with site and creative teams.

- Identify category drivers, create consumer-first plans, and champion deep category understanding.

- Launch 360- campaigns for key brands, including import & global store brands.

- Translate trends, brand priorities, and business intelligence into actionable plans.

What We're Looking For:

- A first-principles thinker with a creative problem-solving mindset.

- Strong business acumen and ability to turn data into actionable insights.

- Proven project management and cross-functional leadership skills.

- Excellent communication & influencing skills with senior stakeholders.

- Self-starter who spots opportunities for growth & category development.

- Relationship builder who thrives in collaborative environments.

Preferred Background:

- Brand building experience in FMCG or e-commerce.

- Exposure to commercial planning or site merchandising.

- 5-8 years of experience in marketing, category growth, or strategy roles.