Manager - Business Loans Growth

Business Loan Growth & Program Execution:

1. Partner with MSME Credit & Product teams to accelerate BL scale and funnel efficiency.

2. Execute new growth initiatives, e.g., Pre-Approved BL, proprietor-to-partnership expansion, and Self-Employed Professionals (Doctors/CA programs).

3. Own business disbursal outcomes and continuously optimize programs to drive scale.

4. Collaborate with internal teams and external partners to implement initiatives successfully.

Communication & Campaign Management:

1. Execute campaigns across SMS, WhatsApp, RCS, and other channels to drive leads and engagement.

2. Work with the Brand team to create effective creatives and content.

3. Conduct A/B testing and experiments to optimize messaging, targeting, and campaign performance.

4. Monitor campaign effectiveness and adjust strategies to improve funnel efficiency and CAC.

Journey Management & Conversion Optimization:

1. Analyze program funnels, identify pain points in the customer journey, and implement changes for improved outcomes.

2. Work with call center and operations teams to ensure seamless execution of journeys.

3. Manage communication workflows via WebEngage or other engagement tools.

Insights & Reporting:

1. Conduct surveys and consumer research to gather insights on customer behavior and preferences.

2. Monitor daily/weekly performance metrics, report on disbursals, conversion, and program ROI.

3. Deliver P&L accountability for assigned programs.

4. Work closely with product, tech, and operations teams to deliver initiatives with technical or operational dependencies.