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Priti Goyal

Founder at Serving Skill

Last Active: 17 August 2026

Job Views:  
2366
Applications:  498
Recruiter Actions:  41

Job Code

1720326

Manager - Business Finance - D2C/eCommerce

Posted 2 weeks ago
Posted 2 weeks ago

Job Title : Business Finance Manager (BFM) - D2C / E-commerce-

Experience Required : 8-12 Years

Qualification : CA

Job Purpose :


We are looking for a dynamic Business Finance Manager to partner with the D2C and E-commerce business teams. The role involves driving financial planning, profitability, commercial decision-making, and business performance for fast-growing digital channels. The ideal candidate will act as a strategic finance partner and support business growth through financial insights, analytics, cost optimization, and working capital management.

This role offers exposure to end-to-end P&L management, marketplace reconciliations, digital business metrics, pricing strategies, and cross-functional stakeholder management.

Key Responsibilities :

- Partner closely with business, operations, and finance teams to analyze financial performance and improve business processes.

- Drive end-to-end financial performance management including P&L ownership, budgeting, forecasting, and variance analysis.

- Evaluate ROI on performance marketing spends, digital campaigns, promotions, and new product launches.

- Prepare annual operating plans, business plans, and monitor achievement against financial and operational KPIs.

- Support commercial structuring, pricing strategy, and discounting decisions across various digital platforms and marketplaces.

- Work with cross-functional teams to drive productivity improvement, cost reduction, inventory optimization, and working capital management.

- Monitor and report key financial metrics and business trends to leadership teams.

- Provide insights and recommendations for revenue enhancement, profitability improvement, and capital allocation.

- Conduct product costing, margin analysis, profitability tracking, and support pricing strategy initiatives.

- Track and improve key digital metrics including :

1. Customer Acquisition Cost (CAC)

2. Lifetime Value (LTV)

3. Return on Ad Spend (ROAS)

4. Contribution Margins

- Ensure accurate marketplace reconciliations and support revenue assurance processes.

- Collaborate with supply chain and operations teams for inventory and contract management.

Desired Skills & Competencies :

- Strong understanding of E-commerce / D2C business models

- Expertise in financial planning & analysis (FP&A)

- Strong analytical and problem-solving skills

- Commercial finance and business partnering experience

- Advanced Excel and financial modeling skills

- Knowledge of digital business metrics and performance marketing analytics

- Excellent stakeholder management and communication skills

- Ability to work in a fast-paced and dynamic environment

Preferred Industry Background :

- FMCG

- Consumer Goods

- Retail

- E-commerce

- D2C Brands

- Digital Commerce

- Key Metrics Exposure

- P&L Management

- Budgeting & Forecasting

- Variance Analysis

- CAC / LTV / ROAS

- Gross Margin & Contribution Margin

- Working Capital

- Inventory Analytics

- Revenue Assurance

Application Details :

Interested candidates are requested to share the following details :

Current CTC :
Expected CTC :
Notice Period :
Current City :
Comfortable with 5- days working (Yes/No) :

Contact : 9819832570 / 9649191888 / 7230006057

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Posted by

user_img

Priti Goyal

Founder at Serving Skill

Last Active: 17 August 2026

Job Views:  
2366
Applications:  498
Recruiter Actions:  41

Job Code

1720326

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