Description:

About the Role

We are seeking a dynamic and results-driven Business Development Manager (BDM) to lead strategic initiatives that drive growth, strengthen partnerships, and enhance client engagement. This role requires a self-motivated professional with a proven track record in lead generation, stakeholder relationship management, and market expansion particularly within the healthcare, senior living, or hospitality sectors.

The ideal candidate will blend strategic insight with operational excellence, leveraging data, relationships, and market intelligence to achieve measurable business outcomes.

Key Responsibilities:

1. Business Growth & Lead Generation

- Identify, qualify, and convert new business opportunities through strategic networking, partnerships, referrals, and targeted outreach.

- Conduct comprehensive market research to identify trends, emerging needs, and competitive differentiators.

- Develop and maintain a structured sales pipeline ensuring consistent lead flow and conversion.

- Collaborate with marketing and digital teams to design and execute lead-generation campaigns.

2. Client Engagement & Relationship Management

- Engage directly with prospective clients, families, and stakeholders to understand their needs and present tailored service offerings.

- Deliver compelling presentations, facility tours, and personalized consultations to drive conversion and trust.

- Build and sustain long-term relationships with clients, physicians, hospital liaisons, and community partners.

- Ensure a high level of client satisfaction through proactive follow-ups and service excellence.

3. Strategic Partnerships & Market Outreach

- Establish and nurture strategic alliances with hospitals, senior care physicians, rehabilitation centers, NGOs, and community organizations.

- Partner with marketing teams to design, execute, and evaluate local engagement events, health expos, and awareness drives.

- Represent the brand in key forums to expand reach, visibility, and influence across the regional market.

4. Reporting, Analytics & Business Insights

- Monitor, analyze, and report sales performance, lead conversion ratios, and occupancy metrics.

- Develop actionable insights and recommendations based on data trends and market dynamics.

- Maintain CRM accuracy, ensuring all leads, touchpoints, and progress stages are tracked meticulously.

5. Brand Advocacy & Representation

- Act as a brand ambassador, promoting the organizations values of empathy, dignity, and respect in all professional interactions.

- Represent the organization at conferences, industry events, and local community programs.

- Contribute to brand-building initiatives by sharing client success stories and impact narratives.

Required Skills & Qualifications:

- Bachelors or Masters degree in Business Administration, Marketing, or a related field.

- Minimum 3 years of experience in business development, sales, or partnerships ideally in healthcare, senior living, hospitality, or service industries.

- Proven expertise in lead generation, client relationship management, and partnership development.

- Strong communication, negotiation, and presentation skills.

- Analytical mindset with proficiency in CRM systems and reporting tools.

- Ability to work independently while collaborating effectively with cross-functional teams.