About the Role:

- We are seeking a dynamic and results-driven Business Development Manager (BDM) to lead strategic initiatives that drive growth, strengthen partnerships, and enhance client engagement.

- This role requires a self-motivated professional with a proven track record in lead generation, stakeholder relationship management, and market expansion - particularly within the healthcare, senior living, or hospitality sectors.

- The ideal candidate will blend strategic insight with operational excellence, leveraging data, relationships, and market intelligence to achieve measurable business outcomes.

Key Responsibilities:

1. Business Growth & Lead Generation

- Identify, qualify, and convert new business opportunities through strategic networking, partnerships, referrals, and targeted outreach.

- Conduct comprehensive market research to identify trends, emerging needs, and competitive differentiators.

- Develop and maintain a structured sales pipeline ensuring consistent lead flow and conversion.

- Collaborate with marketing and digital teams to design and execute lead-generation campaigns.

Client Engagement & Relationship Management:

- Engage directly with prospective clients, families, and stakeholders to understand their needs and present tailored service offerings.

- Deliver compelling presentations, facility tours, and personalized consultations to drive conversion and trust.

- Build and sustain long-term relationships with clients, physicians, hospital liaisons, and community partners.

- Ensure a high level of client satisfaction through proactive follow-ups and service excellence.

Strategic Partnerships & Market Outreach:

- Establish and nurture strategic alliances with hospitals, senior care physicians, rehabilitation centers, NGOs, and community organizations.

- Partner with marketing teams to design, execute, and evaluate local engagement events, health expos, and awareness drives.

- Represent the brand in key forums to expand reach, visibility, and influence across the regional market.

Reporting, Analytics & Business Insights:

- Monitor, analyze, and report sales performance, lead conversion ratios, and occupancy metrics.

- Develop actionable insights and recommendations based on data trends and market dynamics.

- Maintain CRM accuracy, ensuring all leads, touchpoints, and progress stages are tracked meticulously.

Brand Advocacy & Representation:

- Act as a brand ambassador, promoting the organization's values of empathy, dignity, and respect in all professional interactions.

- Represent the organization at conferences, industry events, and local community programs.

- Contribute to brand-building initiatives by sharing client success stories and impact narratives.

Required Skills & Qualifications:

- Bachelor's or Master's degree in Business Administration, Marketing, or a related field.

- Minimum 3 years of experience in business development, sales, or partnerships - ideally in healthcare, senior living, hospitality, or service industries.

- Proven expertise in lead generation, client relationship management, and partnership development.

- Strong communication, negotiation, and presentation skills.

- Analytical mindset with proficiency in CRM systems and reporting tools.

- Ability to work independently while collaborating effectively with cross-functional teams