Manager - Business Development & Marketing - Solar Business

Role Overview:

Lead pan-India business development and marketing for Solar EPC projects with a strong focus on Module Mounting Structures (MMS). Drive market expansion, institutional sales, tendering, branding, and revenue growth while building high-value client and partner relationships.

Roles & Responsibilities:

- Drive business development with institutional, industrial, factory, and EPC clients across India.

- Develop new markets for Solar MMS products.

- Build and manage relationships with Purchase, Projects, Technical heads, and CXO-level stakeholders.

- Create and execute marketing strategies for EPC, Tracker, and MMS offerings.

- Lead lead-generation programs, campaigns, and client outreach (offline & digital).

- Manage tenders: tracking, pre-qualification, bid preparation, and submissions.

- Oversee techno-commercial proposals, BOQs, and pricing in coordination with engineering.

- Own client engagement from lead to order closure and smooth handover to execution teams.

- Strengthen brand presence through digital marketing, content, PR, and industry platforms.

- Lead and mentor the BD/Marketing team; define KPIs and track performance.

- Analyze market trends, competition, and pricing; report MIS to management.

- Represent the company at exhibitions, conferences, and industry forums.

Educational Background and Work Experience:

- Bachelors degree in Engineering / Marketing / Business/ MBA.

- 12+ years in Solar MMS marketing & business development.

- Strong exposure to Solar Mounting Structures Marketing.

- Proven expertise in tenders, large EPC deals, and industrial order closures.

- Deep understanding of the Indian solar market and EPC project lifecycle.

Competences:

- Planning, Organising and Monitoring skills.

- Team Leadership and Management skills.

- Result orientation.

- Ability to manage multiple projects/issues and stay focused.

- Strong analytical skills.

- Operations.

- Customer Relationship Management.