We are sourcing for a Business Analytics Manager to lead the analytics function for the consumer business of Himalaya Wellness (Himalaya Global Holdings Ltd.).

Himalaya Wellness Company (formerly Himalaya Drug Company) is an Indian multinational personal care and pharmaceutical company based in Bangalore. Himalaya Wellness is a 93+ yrs old company with a turnover exceeding - 35.5 billion (US$440 million) (FY21) with 10000+ employees.

Today, Himalaya is a leading global herbal health and personal care organization with close to 500 products in over 100 countries.

Category: Personal Care, Home Care, Baby Care, Wellness, Nutrition, Pharmaceuticals, Animal Health, Himalaya for Mom's.

For more information on the organization, we would request you to visit the following url: https://himalayawellness.in/

Job Title: Business Analytics Manager

Reporting Manager: GM - Sales Development

Division: Consumer Products Division

Location: Bengaluru

OVERALL PURPOSE OF THE JOB:

Provide business analytics and insights based on data to the sales team and thereby enable focused actions that drive business growth.

PRINCIPAL ACCOUNTABILITIES

Business Analytics - Generate data driven insights and provide sharp understanding of issues and opportunities in various areas of sales and distribution some examples of which are:

- SKU recommendations for ISRs (must-sell/opportunity SKUs).

- Trade promotion Analytics - scheme suggestions, evaluation and sales impact.

- Effective target setting at all levels (outlet, ISRs, Distributors & Branch) and integration of systems of ISR incentives, frontline variable incentives and branch performance metrics.

- Improve sales call effectiveness and coverage through analytics.

- Apply business domain knowledge to anchor the development and roll-out of relevant business reports.

- Support analytical requirements of various teams.

Process Digitization - Understand the sales operations processes of the organization and lead the digitization efforts in area such as (but not restricted to)

- Trade spend budget spends and reconciliation.

- Loyalty programme execution.

- Distributor information flow.

Analytics Function Development- Design and deploy an analytics roadmap for the Consumer Products Division that includes:

- Craft the analytics roadmap for the BU basis understanding of organizational imperatives.

- Lead the end-to-end business case alignment, design, planning, deployment and adoption of analytics in business and sales functions.

- Share expertise on new platforms, technologies and tools and incorporate best-in-class industry practices.

KEY INTERFACES:

INTERNAL:

- Field Sales Teams - Branch Managers, Regional Sales Managers, Area Sales Managers

- HO Sales Teams - Managers in Customer Marketing, Sales Development, Modern Trade & Alt Channels

- Leadership Teams and Category Marketing Managers

EXTERNAL:

- Vendor Partners for Analytics & Data Platforms

Must Have Skills:

- Thorough understanding of sales and distribution processes in an FMCG organization, particularly General Trade.

- Proficiency in data analysis tools such as SQL, Power BI, Tableau, Excel.

- Strong analytical bent of mind and experience of working with large and varied data sets.

- Familiarity with the data science and analytics industry ecosystem - tools, technologies, platforms, vendor partners.

- Self-driven, energetic and comfortable with ambiguity - as the role will involve setting up the Analytics function from scratch in a fast-growing company.

- Familiarity and comfort working with cross-functional teams and across varied product categories.

- Proven skills in collaboration, influencing, project management and execution skills.

Deepika Narula
AKNA Management Solutions Pvt. Ltd.
New Delhi, INDIA
Ph: +91-9818403547