ROLE & RESPONSIBILITIES : Job Location : Mumbai / Lower Parel Qualification : MBA Marketing - Develop and implement brand, establish and communicate initiatives at national and regional levels to establish brand name in the market and support Business teams. - Be the Marcomm's point of contact for all BTL acquisition activity. - Interact cross functionally with sales, marketing and base management teams. - Work closely with relevant sales channels to develop BTL activity for each vertical. - Liase with the marketing team to ensure strategy and action in line with overarching marketing activity. - Planning and innovating new marketing initiatives on a regular interval to build brand awareness. - Develop & champion the brand BTL acquisition communication road map. - Responsible for setting up strong networks of vendors/agencies for various promotional activities planned for the respective regions. Assist in creating, implementing and developing an annual marketing plan. - Managing the relationship with the BTL agencies. - Planning & supervising the seasonal on ground activation's & promotions. - Regularly Monitoring competitors market activities. - Planning and executing POSM materials to Branches. - Responsible for preparing and arranging product launch plan. - Planning and innovating marketing initiatives to create brand recall and awareness. - Identify weaknesses in existing marketing campaign and develop pragmatic solutions with budgetary constraints. - Communicate with senior management about marketing initiatives, as well as brainstorm fresh strategies. - Create & monitor budgets to plan for expenses and ensure planned outcomes are achieved for campaigns - Prepare reports, specifications and creative brief. - Devise campaigns across all organic channels such as Social, Inbound, YouTube etc. from content creation, design, media planning, and execution to drive brand awareness & customer acquisition. - Responsible for Marketing Automation on Email, SMS, WhatsApp and In-App notifications. - Create riveting concepts and write copy for Campaigns and Marketing Collateral's. - Oversee all the work on the corporate website, social media handles, & more. - Given that the group is growing, and roles are evolving, the candidate should be flexible to handle responsibilities across the different marketing functions basis the organization requirement. - Collaborate with marketing teams across group companies on their campaign requirement as per their business plan. - Plan the annual corporate marketing budget. - Plan research on a need basis GOOD TO HAVE: - Outstanding communication skills, collaboration, and interpersonal skills. - Basic Graphic Design Skills and experience with Canva

Mumbai

Manager - BTL & Marketing - Advertising Firm 

Job Description for Manager - BTL & Marketing - Advertising Firm  in Dream Jobs Staffing Solution Pvt. Ltd in  Mumbai for (5-10) years of experience. Apply Now!