Manager - Branding/Marketing - Consumer Goods

- Build and own the annual brand and communication plan, aligned to product launches and festive calendars.

- Design and Govern brand guidelines for assets created in-house and by regional teams

- Lead integrated brand campaigns across TV, print, digital, retail, and events.

- Brief and manage creative, media, and production agencies; own the marketing calendar end- to-end.

- Own the brand's presence across social platforms in coordination with internal and external stakeholders.

- Drive performance, influencer, and ambassador-led activity as part of one coherent brand story.

- Collaborate with Sales Team to convert brand pull into sell-through across general trade and modern trade.

- Plan and run brand activations, launch events, retail experiences, and consumer engagement programmes nationally.

- Track campaign ROI, brand-health metrics (awareness, consideration, ad recall), and category share; report monthly with clear, actionable recommendations.