Manager - Branding & Communication - Healthcare

Position : Manager Branding & Communication

Organization : Healthcare Organization (Confidential)

Job Location : Bangalore (Corporate Office)

Other Criteria : This is a full-time, work-from-office role with a 6-day workweek (Monday to Saturday)

Exp Required : 6 to 10 Years

Scope:

This position works closely with internal teams to develop a strong brand, develop and implement communication campaigns and oversee various aspects of design, development, implementation, monitoring and evaluation of brand strategic and external communication programs and initiatives.

Job Description:

Brand building:

- Oversee and coordinate development of a brand strategy

- Build the mechanism that allows the collection and creation of compelling content.

- Lead the planning and execution of the brand initiatives; oversee the creative development of publicity collaterals across all channels and other related communication and media platforms

- Develop and lead the implementation of brand communication budgets and monitor progress against key performance indicators

- Develop strategies aimed at promoting brand through implementation of CSR initiatives

- Develop, coordinate and execute campaigns aimed at communicating brand message and communicate brand personality

Brand Evaluation:

- Coordinate regular research and surveys in brand communication and proactively obtain market trends and insights on brand value, visibility, awareness and perception

- Assess associated brand risks and make recommendations to the management on propositions that promote growth of the brand and enhance the visibility

- Develop brand evaluation and audit framework

Communication Planning & Implementation:

- Develop, implement and evaluate annual communication plan.

- Design, plan and supervise the effective implementation of communication strategy and programmes

- Develop engaging communication initiatives and material to build taxpayer engagement

- Identify and mitigate communications challenges and risks which could impact on organization's reputation

- Ensure that brand and identity is adhered in all communication channels

- Contribute to communications results and calendar

Campaign Managements :

- Manage the development, implementation, tracking and measurement of ontime brand communication campaigns that drive brand awareness

- Devise campaign Key Performance Indicators (KPI) that produces the desired communication and tax compliance results and demonstrate a Return On Investment. (ROI).

- Develop and implement campaign Monitoring & Evaluation and risk framework

- Ensure that the brand and identity is adhered to in campaigns conceptualization

- Monitor and oversee campaign budgets spending

- Plan, advise and manage end to end processes for strategic corporate communications campaigns

Agency Management :

- Develop and coordinate agency management framework through inclusive regular quarterly review meetings

- Manage contracted agencies to ensure that the desired results are achieved and the Authority receive Value for money.

- Lead and coordinate agency engagements

- Lead in design, layout and production and of public facing information materials such case studies, media pack, fact sheets, brochures, explainer videos, 2D explainers, external documentaries, FAQ's

Administrative roles:

- Streamline work processes within the assigned function to improve the performance of the brand and enforce brand guidelines and communication frameworks

- Develop annual work plans and budget

- Lead the development in implementation of all policies and procedures within the function

- Offer leadership and continued development of the designated brand team and cooperation with other departments

- Manage day to day relationships of communication consultants

- Develop individual PC and appraise staff below you

Competencies:

- Demonstrable ability to create- and deliver compelling, result oriented and engaging communication presentations that effectively change consumer behaviour and enhance business objectives

- Content Development - Well skilled with demonstrable experience and leadership proficiency in the development of communication materials or lead others in developing drafts of communication materials.

- Strong conceptual and research/analytical skills - Has the ability to think strategically and rapidly analyse and integrate diverse information from varied sources into conclusions and recommendations.

- Communication Strategy, Planning, and Execution - Has moderate experience in and/or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy

- Intuitive ability to lead and/or follow throughout the organization. A collaborative leader, with ability to work vertically and horizontally to deducted necessary information to drive brand communication

- Industry awareness- distils, interpret and/or circulate.

- Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.

- Strong oral and written communication skills and capable of interacting with all levels of management.