Manager - Branding & Business Strategy - Creative/Marketing Firm - IIM/ISB/MDI/FMS

Position: Manager Branding & Business Strategy

Location: Hyderabad

Experience: 10+ years (preferably from marketing/creative agencies or brand-side roles)

About the Role

- Leadend-to-end development and execution of brand strategydefining unique value proposition, mission, vision, and core values.

- Conduct in-depth market research, competitive analysis, and consumer insights to identify growth opportunities.

- Oversee brand guidelines and ensure consistency across digital, print, events, and partnerships.

- Collaborate with internal functions (Marketing, Product, Sales, Communications) to integrate brand objectives.

- Manage brand assets, external agencies/vendors, budgets, timelines, and deliverables.

- Monitor brand health using KPIs; present regular performance reports to senior leadership.

- Identify brand innovation opportunities by staying updated on trends and emerging technologies.

Key Responsibilities

1. Brand Strategy & Development

- Build and implement brand strategies aligned with business growth and market positioning.

- Define and evolve brand guidelines for consistent messaging across all touchpoints

2. Execution & Campaign Leadership

- Lead campaigns across digital, print, events, and partnershipsensuring quality and brand alignment.

- Drive content collaboration and provide creative guidance to internal and external teams .

3. Performance Monitoring & Reporting

- Define and track brand KPIsawareness, engagement, perception; optimize strategies using results.

- Share actionable brand performance insights with leadership .

4. Agency & Vendor Management

- Select, manage, and guide agencies/creative partnersensuring deliverables meet brand standards, timelines, and budgets.

- Build strong vendor relationships with clear accountability and review mechanisms.

5. Innovation & Stakeholder Collaboration

- Identify emerging brand trendsinfuse with innovation to differentiate positioning.

- Collaborate internally and with stakeholders to seamlessly integrate brand vision into campaigns and product launches.

Education: Bachelors in Marketing, Business, Communications (MBA/PGDM from Tier-1 institutese.g., IIM, XLRIpreferred)

Track Record: Proven success in building and managing brands, ideally across multiple categories/channels.

Skills: Strategic thinking, data-driven mindset, consumer insights, performance analytics, creative acumen, stakeholder management.

Leadership: Confident communicator, persuasive presenter, and natural collaborator across teams and agencies.

Execution: Comfortable managing budgets, complex projects, and multi-channel campaigns.