Manager - Brand Marketing - Retail

Description:

Role Summary:

- Responsible for driving growth for the brand and executing brand strategy, through implementation of brand plans, research, data analysis, retail strategies, and driving key Campaigns.

Role Responsibilities:

- Develop and execute marketing plan for the business in line with business strategy

- In-depth analysis of assortment, pricing, competitor analysis, and various other market information

- Understand and follow trends in marketing, media, market research, fashion, consumer and the Digital-Social domain to execute best practices

- Develop and monitor the approved calendar of events.

- Design and coordinate brand campaigns and all kind of visibility Television/Online and in-store presence.

- Responsible for design and production of media content.

- Responsible to build tactical promotions for trade and consumer, and to drive its success metrics

- Conduct marketing research to support any required project

- Develop and launch product packaging designs/ artwork, new Season Catalogue images and content

- Establish, monitor and streamline brand budgets to meet brand KPIs, in alignment with the operating environment

- Find opportunities to maximize the profitability of the business

- Work with multiple stakeholders agency partners, internal and external customers.

Key Requirements:

- Prior experience with Brand Management in Retail and Fashion, or with an advertising agency background

- Strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers comfort with data and creative

- Work with agility and be comfortable with volatility and ambiguity

- Strong interpersonal skills and can build relationships with and influence stakeholders.

- Excellent communicator and creative thinker, team player

- Organized and able to juggle multiple priorities and deliverables.

- Ability to initiate projects, take ownership and influence for impact

- Be a passionate brand custodian