Manager - Brand Marketing - Food & Beverages/D2C

Description:

Key Responsibilities:

- Own and drive brand strategy, positioning, and messaging across all touchpoints

- Plan and execute brand campaigns (digital, social, offline, influencer, partnerships)

- Ensure consistent brand identity and tone of voice across creatives and communications

- Collaborate with design and content teams to create high-impact brand assets

- Lead consumer insights, market research, and brand tracking initiatives

- Work with performance marketing teams to align brand + growth objectives

- Manage influencer, PR, and community marketing initiatives

- Own brand calendars, launches, and seasonal campaigns

- Track and report on brand metrics (awareness, consideration, recall, engagement)

- Manage budgets, agencies, and external partners