About the Role:

We are looking for a Brand Marketing Manager to help build and scale a new-age children's nutrition brand in India.

This is an opportunity to join a high-growth consumer business that is challenging the traditional approach to children's nutrition and building a differentiated proposition around growth, recovery and nighttime nutrition.

This is not a content-calendar or agency-coordination role.

We are looking for a hands-on brand marketer who can take a consumer problem from insight to market and help build a brand that parents understand, trust and love.

What You'll Own:

You will work closely with the founding team and cross-functional teams across product, design, growth and sales to shape how the brand comes to life.

Your responsibilities will include:

- Identify and translate consumer/parent insights into compelling brand propositions.

- Develop product positioning, messaging and launch narratives.

- Drive packaging strategy and creative briefs.

- Develop and execute end-to-end product launch strategies.

- Build integrated launch plans across digital, creators, sampling, retail and community.

- Partner with creative, media, influencer and other external agencies/partners.

- Work closely with product and growth teams to ensure brand and business objectives are aligned.

- Track consumer feedback and market response and translate learnings into future product and brand decisions.

- Help build a differentiated, credible and trusted consumer brand in the children's nutrition space.

- Challenge existing thinking, improve ideas and bring clarity to ambiguous problems.

What We're Looking For:

- 3 - 5 years of experience in brand marketing, product marketing, category marketing, consumer strategy or a closely related role.

- Experience in FMCG, food & beverage, nutrition, consumer health, beauty, D2C or another high-growth consumer business is preferred.

- Demonstrated experience contributing to multiple consumer product launches.

- Strong understanding of consumer insights, positioning, packaging, creative and go-to-market strategy.

- Strong consumer and commercial instincts - you understand that brand building must ultimately contribute to business growth.

- Excellent creative judgment and an eye for strong, differentiated consumer communication.

- Comfortable working in a fast-paced, entrepreneurial environment with limited bureaucracy and ambiguity.

- Ability to independently take ownership of projects and work closely with senior/founding stakeholders.

- Strong communication, stakeholder management and execution skills.

What Success Looks Like:

We want someone who can clearly articulate:

- This was the consumer problem - this was the insight - this was the proposition - this was the decision I owned - this is what we launched - this is what happened in the market - this is what I learned.

You should be someone who can:

- Turn a parent tension into a simple and compelling proposition.

- Question assumptions and challenge weak ideas.

- Defend strong ideas with consumer and commercial reasoning.

- Turn ambiguity into a sharper brand strategy.

- Balance consumer obsession, creative excellence and commercial rigour.

Why Join?:

- High ownership and direct exposure to the founding team.

- Opportunity to build a differentiated children's nutrition brand from the ground up.

- Work across product, brand, growth, sales, design and external partners.

- Significant exposure to the broader consumer ecosystem.

- Opportunity to shape the brand's positioning, packaging, launches and consumer experience.

- ESOP opportunity and meaningful ownership in the business.

- Fast-paced environment with high responsibility and low bureaucracy.

Location: Mumbai

Ideal Background: Candidates from FMCG, nutrition, food & beverage, D2C, consumer health, beauty, wellness and high-growth consumer startups are encouraged to apply.