Manager - Brand Marketing - eCommerce

Manager - Brand Marketing

Job Description:

- Coordinate with the internal design & content teams and external agencies to develop and streamline content & design for listings on various global marketplaces.

- Plan, develop and execute PR plans for the brand and develop an affiliate network to increase traffic and sales on our website and marketplaces.

- At the time of new product launch, intervene with the product team to create full new content and design artworks for selling.

- Analyse target audience at the time of content / design development & planning

- Analyse competitor listings to see possible angles for future development.

- Proofread content and graphics prepared by the team before presenting to the management for final approval.

- Keep track of changes made in the content / design creatives to test how they are performing on various global marketplaces and make suitable edits to improve conversion rates and reviews.

- Plan content and design creatives for the brand website in sync with marketplaces.

- Coordinate with language translators to adapt content for various global markets.

- Find and recruit suitable influencers for the brand on various channels.

- Stay up-to-date with global marketplace trends, compliances and regulations - Amazon, Walmart, Noon, etc.

Qualifications:

- Bachelor's / Masters degree in Marketing, Communications, or a related field.

- 5+ years of experience in global marketplace content, design and PR management

- Experience of leading a team of 8 -10 graphic designers / content / website / social media executives is mandatory

- Experience in developing content & design for Amazon and other marketplaces

- Excellent written and verbal communication skills.

- Strong proofreading and editing skills.

- Ability to develop and execute successful PR plans.

- Knowledge of marketplace trends and regulations.

- Experience in developing an affiliate network.

- Experience with influencer marketing.

- Excellent project management and organizational skills.

- Strong attention to detail.

- Proficient in Microsoft Office and Google Suite