Manager - Brand Marketing - Diversified Group

Brand Architecture:

Shape the brand architecture for a Diversified Group in the Democratic Republic of the Congo.

Decide when the master brand leads, when a brand is endorsed, and when a subsidiary stands on its own. You will also guide brand decisions on acquisitions, divestments, rebrands and new ventures.

Group Brand Platform:

Own the group brand platform including purpose, positioning, values, visual and verbal identity, and the guidelines that tie every entity together.

Marketing and Communications:

Lead marketing and communications including campaigns, sponsorships and events that build our reputation with investors, regulators, employees, partners and the public, working closely with Corporate Affairs, Investor Relations and HR so every message lines up.

Brand Governance:

Run brand governance including approvals, usage standards, agency rosters and spend across business units, plus group-wide agency and media deals that capture the benefits of scale.

Performance Tracking:

Prove the return by building a brand health and marketing performance dashboard the leadership can trust, and keep crisis readiness and reputation monitoring sharp.

Advisory Role:

Be a trusted adviser. Work with business unit CEOs and marketing heads, and grow a group marketing community with shared tools, talent and a common martech and data approach.