Manager - Brand Marketing - D2C/Retail/eCommerce - IIT/ISB/MDI/FMS

Manager - Brand Marketing - D2C/Retail

MBA from a Premier Institute (Mandatory)

Experience: 6 to 8 Years

We're looking for a dynamic Brand Marketing & DTC Manager to drive integrated campaigns and build a strong lifestyle brand presence.

Key Responsibilities:

- Lead 360- campaigns across digital, retail, PR, OOH, events & influencers

- Localize global assets while ensuring brand consistency

- Own social media strategy (always-on + campaigns)

- Drive product storytelling across stores & ecommerce

- Manage DTC calendar, PDP optimization & SEO

- Lead A/B testing and performance tracking

- Manage creative, media & PR agencies

- Build dashboards for social, influencer & DTC metrics

Ideal Profile:

- 6+ years in DTC/Retail/CPG marketing

- Strong digital & performance orientation

- Agency & cross-functional team management experience

- Strong pulse on youth culture