Manager - Brand Marketing - Consumer Durables/Electronics/FMCG

Description:

Industry: Consumer Durables / Electronics / FMCG

Experience: 15-18 years

Reporting to: CMO

Team Size: 4-6 direct reports

Role Overview:

We are looking for a senior brand leader to own end-to-end brand strategy and execution across multiple product categories. The role will drive brand equity, media effectiveness, creative excellence, and consumer-led growth.

Key Responsibilities:

- Own brand strategy, positioning, and identity across categories

- Lead ATL media planning & buying (TV, Print, Radio) with strong ROI focus

- Drive large-scale brand campaigns and TVC executions

- Lead creative, media, and PR agencies

- Track and improve brand health metrics (TOM, BEI, SOV, GRP, CPRP)

- Translate consumer insights into strong brand and product narratives

- Manage and develop a high-performing brand & creative team

Must-Have Experience:

- 15-18 years in brand marketing roles

- Strong ATL & media ownership experience

- Experience with consumer brands at national scale

- Proven agency management and team leadership

- MBA (Marketing preferred)

Good to Have:

- Mix of agency + client-side experience

- Exposure to multi-category or growth-stage brands

- Strong sense of product aesthetics & packaging

This is a senior leadership role with high impact and visibility.