Role: Brand Marketing Manager

Location: Bangalore - WFO

Experience: 5+ Years

Role Overview:

We are looking for an experienced and result-oriented Brand Marketing Manager Retail Training to drive demand generation, lead acquisition, and enrolment growth for the retail training business.

The ideal candidate will own the complete marketing lifecycle from brand awareness and lead generation to conversion and enrolment across digital channels, CRM platforms, content marketing, webinars, events, partnerships, and community initiatives. This role requires a strategic thinker with strong execution capabilities, analytical skills, and experience leading high-impact marketing programs.

Required Qualifications & Experience:

Must-Have:

- 5+ years of experience in B2C Marketing, preferably in products, services, training, or education businesses.

- 3+ years of experience in Education, EdTech, Training, Certification, or related sectors.

- Proven success in demand generation, lead generation, and customer acquisition campaigns.

- Strong understanding of Email Marketing, WhatsApp Marketing, SMS Campaigns, Social Media Marketing, and Webinar & Community Marketing.

- Hands-on experience with CRM and Marketing Automation tools such as LeadSquared, Meritto, HubSpot, Zoho CRM, or similar platforms.

- Experience in lead nurturing, segmentation, drip campaigns, and funnel optimization.

- Good understanding of website management, landing page optimization, customer journeys, and SEO fundamentals.

- Strong analytical and reporting capabilities using Google Analytics, Looker Studio, and Marketing Dashboards.

- Experience managing cross-functional stakeholders and end-to-end marketing programs.

Good-to-Have:

- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.

- Experience in cloud training, technology training, certification, or skilling businesses.

- Exposure to community-led growth, webinars, workshops, or bootcamp marketing.

- Familiarity with AI-powered marketing and automation tools.

- MBA in Marketing or relevant certifications in Digital Marketing, CRM, Marketing Automation, or Growth Marketing.

Key Responsibilities:

Marketing Strategy & Growth:

- Develop and execute annual, quarterly, and campaign-level marketing plans aligned with revenue, enrolment, and growth objectives.

- Build scalable demand-generation and customer acquisition strategies across multiple channels.

- Identify new growth opportunities and optimize marketing investments for maximum ROI.

Lead Generation & Demand Creation:

- Own end-to-end lead generation initiatives through paid marketing, organic channels, referral programs, partnerships, webinars, events, and community engagement programs.

- Drive consistent pipeline growth and improve lead quality across the funnel.

Digital Marketing & Campaign Management:

- Plan, execute, and optimize integrated marketing campaigns across Google Ads, Social Media Platforms, Email Marketing, SEO, and Website Marketing.

- Monitor campaign performance and continuously improve conversion metrics.

Events, Webinars & Engagement Programs:

- Conceptualize and execute webinars, workshops, masterclasses, bootcamps, and industry events.

- Collaborate with internal subject matter experts to create engaging learning experiences that generate qualified leads and registrations.

CRM & Marketing Automation:

- Manage the complete lead lifecycle using CRM and marketing automation platforms.

- Implement lead nurturing workflows, segmentation strategies, drip campaigns, and conversion optimization initiatives.

- Ensure effective lead tracking, scoring, and reporting processes.

Content & Conversion Optimization:

- Review and guide the creation of landing pages, marketing collateral, email campaigns, ad creatives, brochures, and promotional assets.

- Optimize website journeys, landing page performance, and SEO initiatives to improve traffic, engagement, and conversion rates.

Analytics & Reporting:

- Track and analyze key performance metrics including Leads Generated, Registrations, Enrolments, CPL, CAC, and ROI.

- Present actionable insights and performance reports to leadership.

Stakeholder & Team Management:

- Partner closely with Sales, SMEs, Training Operations, and Leadership teams to improve enrolment outcomes.

- Lead, mentor, and manage the marketing team while ensuring execution excellence and accountability.