Manager - Brand Management - Retail

Job Description:

- Lead the planning of 360 - marketing initiatives across campaigns, retail, digital, and PR.

- Own the monthly marketing narrative by defining communication themes and storytelling across platforms.

- Manage and collaborate closely with external partners - social, creatives to ensure strong, consistent execution.

- Own end-to-end retail communication, including visual merchandising, store storytelling, and on-ground activations.

- Own and allocate the marketing budget across channels, ensuring effective planning, prioritization, and ROI-driven spends.

- Oversee all brand communication across platforms including website, CRM, and retail, ensuring alignment with global and local guidelines.

- Work closely with performance marketing teams to review campaigns, creatives, and outputs, ensuring alignment with brand direction.

- Drive PR and brand visibility by aligning on key moments, launches, and partnerships with agency partners.

- Maintain a strong lens on creative quality across all outputs, ensuring consistency in tone, design, and messaging.

- Step in on content and visual development when required, with a strong command over brand voice and the ability to craft compelling campaign copy.

- Track campaign performance and key marketing metrics, using insights to optimize spends and refine ongoing communication.