Manager - Brand & Communications - Food Services

Description:

Location: Bangalore.

Experience: 7+ years.

Function: Marketing.

About The Brand:

A leading B2B food ingredients company, this organization is at the forefront of delivering customized taste and nutrition solutions to some of the largest food and beverage brands in India.

With a strong focus on research, innovation, and insight-driven strategy, the brand powers culinary transformation across categories.

About The Role:

The Brand & Communications Manager Food Service is responsible for planning and executing all marketing related activities aligning to its overall branding strategy.

The role will also act as a custodian of the brand and its marketing responsibility across Indian and International markets.

Key Responsibilities:

Category Growth & Strategy:

- Analyze category sales and performance data to uncover insights and growth opportunities.

- Assess market positioning and define a clear roadmap for category expansion.

- Identify strategic gaps and opportunities with key accounts to drive penetration and expansion.

Pipeline Development:

- Lead initiatives that strengthen the innovation pipeline and align with customer needs.

- Coordinate with Sales and R&D to ensure timely execution of pipeline projects.

Project & Stakeholder Management:

- Manage internal coordination for innovation days, customer engagements, and key account meetings.

- Create compelling sales pitches and enable Sales teams for effective customer engagement.

- Translate customer insights into clear, actionable briefs for internal teams.

Innovation & Portfolio Building:

- Identify whitespace and new product opportunities aligned with category trends and customer needs.

- Partner with R&D to build a forward-looking product and concept portfolio.

You Should Have:

- 7+ of experience in category marketing, preferably in food, bakery, or FMCG.

- Strong analytical skills with the ability to convert data into actionable insights.

- Proven experience working cross-functionally with Sales, R&D, and Marketing teams.

- An innovation-led mindset with a solid understanding of industry and consumer trends.

- Excellent communication, presentation, and stakeholder management skills.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.