Manager - Behavioral Insights & Product Strategy - Consumer Behavior - FinTech

Description:

We are building a central Design Thinking & Consumer Insights function to power our shift towards a direct-to-consumer business.

This role sits at the intersection of behavioral science, data, and product strategy. You will go beyond surface-level analytics to decode why customers behave the way they do, and translate those insights into high-impact product and business decisions.

This is a high-visibility role with direct influence on customer experience, conversion, retention, and trust metrics.

Key Responsibilities:

- Drive behavioral insights by combining qualitative research, quantitative data, and psychological frameworks

- Analyze user journeys, funnels, and behavioral patterns to identify drop-offs and growth opportunities

- Design and run research studies, experiments, and hypothesis-driven analyses

- Translate insights into clear problem statements, strategic recommendations, and product opportunities

- Partner with Product, Design, and Business teams to shape roadmap decisions

- Evaluate and validate prototypes, concepts, and experience improvements

- Build structured outputs like personas, journey maps, and behavioral models

- Influence business KPIs such as conversion, engagement, retention, and trust

Ideal Candidate:

- 25 years of experience in Behavioral Insights / Consumer Insights / Product Analytics / Strategy roles

- Strong exposure to B2C / consumer-facing digital businesses (fintech, e-commerce, consumer tech)

- Experience working on user journeys, funnels, and digital behavior analysis

- Ability to combine data + research + business context to drive decisions

- Strong understanding of consumer psychology, behavioral biases, and decision science

- Hands-on experience with research methods (qualitative + quantitative)

- Working knowledge of SQL / analytics tools is a plus

- Strong structured thinking, problem-solving, and stakeholder communication skills

What Were Looking For:

- Someone who can connect data to human behavior and business outcomes

- Strong problem-framing and hypothesis-building ability

- Comfort working in ambiguous, high-impact environments

- Ability to influence without authority and work across teams

Why This Role?:

- Direct exposure to business strategy and product decisions

- Opportunity to work on consumer behavior at scale

- High ownership role with leadership visibility

- Fast growth and learning environment

Perks & Benefits:

- Competitive compensation and performance rewards

- Strong learning and career growth opportunities

- Exposure to large-scale, high-impact problem statements