Manager - B2B Marketing

Job Title : B2B Marketing Manager with an Logitech Company

Experience : 7-9 years

Location : Mumbai

Industry : B2B SaaS / Enterprise Software / Technology

Role :

Looking for an experienced B2B Marketing Manager to drive brand awareness, inbound leads, and demand generation through digital and offline marketing campaigns.

Key Responsibilities :

- Plan and execute online & offline marketing campaigns.

- Generate qualified leads through content, SEO, SEM, email, social media, PPC, and events.

- Manage content marketing (blogs, whitepapers, eBooks, webinars, case studies, etc.).

- Build and maintain the company's social media presence.

- Track campaign performance using Google Analytics and other analytics tools.

- Optimize website landing pages and improve customer experience.

- Work with PR, media, and event teams to increase brand visibility.

- Analyze marketing data and improve campaign performance.

Requirements :

- 7-9 years of B2B marketing experience.

- Experience in SaaS, enterprise software, or technology companies.

- Hands-on experience with SEO, SEM, PPC, email marketing, social media, content marketing, and marketing automation.

- Knowledge of Google Analytics, WordPress, ABM (Account-Based Marketing), and lead generation.

- Strong communication, content writing, and analytical skills.

- Ability to work in a fast-paced environment.