Manager - App Merchandising

JOB DESCRIPTION:

Understand:

- Understand customer (shopkeeper) needs and decision-making criteria with respect to grocery category

- Understand Merchandising Setup of the company from a design - tech - business needs

Plan and Execute:

- Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, Increase wallet share) with business teams

- Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting and Driving improement

- Create and own merchandising strategy - using briefs from business teams; planning of assets to deployment using team of executives.

- Create and execute weekly, monthly, quarterly plans

- Translate above plans into detailed and actionable activity charts with clearly defined owners and checkpoints

- Timely follow up with all stakeholders to ensure on time high quality delivery (Merch Team, Business Team, Design Team)

- Own quality of on app assets: 100% adherence to highest standards of on app assets. 100% Customer 1st mindset

- New Assets: Be on the lookout for newer asset types that we can have on the app

- Festive Stores: Plan a quarter in advance special festive stores

- Category Melas: Plan a month in advance category special stores

- Corrective Actions: If assets aren't performing to the levels needed - please take corrective action immediately and change assets, SKUs , pricing etc

Track and report:

- Track campaign performance daily and work to improve ROI with every single campaign

- Across all channels (On App Assets - banners etc, PN, SMS, Whatsapp, Pamphlets + Lucky Contest, Jumbo coins, Quiz, Credit, Surveys, Etc,.)

- Create Dashboards: With help of data science team make dashboards that would help to surface performance of merch activities

- Team Lead: Ensure work done through a team of 4-6 TL + execs.

- Fix: Look for ways we can improve tech in relations to the usage of merch ingestion software to make the system faster, more intuitive and less human dependent.