- Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief.
- Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns.
- Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc.
- Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality.
- Sharing knowledge across the team especially for the juniors to help them grow.
- Guiding/mentoring them with the queries they have in daily operations.
- Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team.
- Planning & forecasting the budget & estimating the other metrics based on the audience & it's size and historical performance.
- Conducting regular research to provide client with different strategies that can improve brand performance.