India CTV Advertising Sales Manager

Location: Mumbai and Delhi.

Job Responsibilities

Client & Business Development

- Develop and acquire key advertisers and brands in India, particularly across FMCG, telecommunications, e-commerce, automotive, finance, consumer electronics, beauty, retail and other major industries.

- Identify new business opportunities, advertising budgets and upcoming campaigns, and convert prospects into CTV/OTT advertising clients.

- Build relationships with both leading Indian brands and multinational brands operating in India.

Agency & Channel Development

- Establish and maintain strong relationships with major media agencies, advertising agencies and digital marketing partners in India.

- Develop a sustainable local client and agency network and increase the companys presence in the Indian advertising market.

- Drive the inclusion of the companys CTV advertising inventory in clients media plans, media buying lists and regular procurement programs.

Sales & Deal Execution

- Understand clients marketing objectives and recommend suitable CTV/OTT advertising solutions based on their campaign needs.

- Lead the end-to-end sales process, including client communication, proposal development, pitching, quotation, negotiation, contract signing and campaign delivery.

- Work closely with internal teams such as advertising strategy, solutions and ad operations to ensure smooth campaign execution.

Account Management & Revenue Growth

- Manage relationships with key clients throughout the entire cooperation lifecycle.

- Convert initial test campaigns into recurring campaigns and long-term or annual partnerships.

- Identify opportunities to expand cooperation across different brands, business units, advertising formats and campaign types.

Market Intelligence

- Monitor Indias digital advertising, OTT/CTV and media market, including advertiser spending trends, agency dynamics, major campaigns and competitor activities.

- Provide market insights to support the companys India sales strategy and CTV advertising product development.

Job Requirements

- 5+ years of relevant experience in Indias digital advertising, media sales, AdTech, OTT/CTV, online video or internet advertising industry.

- Strong local business network with Indian brands, media agencies and/or advertising agencies, with the ability to independently develop and maintain client relationships.

- Proven sales experience in client acquisition, budget development, pitching, negotiation and closing deals. Candidates should be able to independently manage the sales process from prospecting to contract signing.

- Strong understanding of the Indian advertising market, including media buying processes, agency models, advertiser decision-making processes and local business practices.

- Experience working with large advertisers, major media agencies or multinational brands is highly preferred. Experience with annual media plans, framework agreements or large-scale advertising campaigns is a plus.

- Experience in CTV, OTT, online video or programmatic advertising is highly preferred, but candidates with strong digital/media sales experience and relevant advertiser or agency resources are also welcome.

- Strong communication, negotiation, relationship management and cross-functional collaboration skills, with the ability to work independently and in a fast-paced environment.

- Language: Hindi is preferred for local business communication. Strong English communication skills are required, particularly for email communication, presentations and internal collaboration.

Candidate Profile

Preferred Background:

- Candidates with advertising sales experience from leading media agencies, internet advertising platforms, major local media groups, video/OTT platforms, or large digital advertising companies in India will be preferred.

Preferred Candidate Sources:

1. Leading Agencies - Sales / Client / Media Roles:

- Priority should be given to candidates from leading international and Indian agencies who have direct exposure to major advertisers and media budgets, including:

i. GroupM / WPP Media

ii. Dentsu

iii. Publicis

iv. Omnicom Media Group (OMG)

v. Madison World

vi. Other leading local agencies in India

- Candidates with experience in client management, media planning and buying, business development, or advertising sales are preferred, particularly those with direct access to major advertisers and media budgets.

2. Internet Advertising Platforms:

- Priority should be given to candidates from advertising monetization and commercial teams at major internet platforms in India, including:

i. Google

ii. Meta

iii. Amazon Ads

iv. Flipkart Ads

v. JioAds

vi. PhonePe Ads

vii. ShareChat

viii. InMobi

- Candidates with experience in advertising sales, key account management, agency partnerships, or advertiser solutions are preferred.

3. Media / OTT / CTV Commercial Teams:

- Priority should be given to Advertising Sales / Media Sales professionals from leading media, video, OTT, and CTV-related platforms in India, including:

i. JioStar

ii. Zee / ZEE5

iii. Sony LIV

iv. Sun TV

v. Times Network

vi. Network18

vii. Samsung Ads and other CTV-related commercial teams

- Candidates who have directly managed brand advertising budgets, agency relationships, video advertising, OTT/CTV advertising sales, or major advertising accounts are preferred.

Ideal Candidate Profile:

- We are looking for a commercially driven advertising sales professional with strong relationships across the Indian advertising ecosystem and direct access to advertisers, agencies, and advertising budgets, rather than a general business development profile.

- The candidate should be capable of independently managing the full sales cycle: Build client relationships - Identify budgets and campaign opportunities - Understand client needs - Work with headquarters to develop advertising solutions - Present proposals and quotations - Negotiate commercial terms - Secure orders - Continuously grow client advertising spend