Manager - Admission & Marketing

Description:

Department: Admission & Marketing

Role Overview

The Admission & Marketing Manager is responsible for managing the end-to-end student admissions process while driving marketing initiatives to achieve enrollment and revenue targets. The role combines applicant engagement, admissions operations, digital marketing, and institutional branding, ensuring compliance with university and governmental policies.

Key Responsibilities

Admissions Management:

- Coordinate and manage the processing of student applications from submission to final decision, ensuring timely handling and adherence to university standards.

- Deliver high-quality service and clear communication to applicants at all stages of the admission process.

- Liaise with applicants and their families to guide them through application procedures, programs, and university offerings.

- Collect, verify, and manage applicants references and supporting documents.

- Collaborate with academic teams and internal stakeholders to ensure prompt and accurate academic evaluation of applications.

- Manage admissions policies and procedures to ensure efficiency, fairness, and compliance with university and government regulations.

Marketing & Conversion Activities:

- Plan and execute application conversion activities, including telephone campaigns, outreach programs, and one-to-one consultations.

- Track, analyze, and report on the performance of marketing campaigns and admission strategies.
- Maintain weekly admissions and marketing data, reports, and dashboards.

- Ensure all marketing materials and communications align with the universitys brand identity.

- Drive visibility, marketing performance, and achievement of admissions targets.

- Demonstrate a strong understanding of admission marketing and digital marketing channels.

Partnerships & Revenue Generation:

- Play a key role in managing admissions for Partner and Non-Partner Universities, handling applicants across India.

- Contribute to annual revenue generation through effective admissions and marketing strategies.

Team Management & Professional Development:

- Lead, manage, and motivate the admissions and marketing team.

- Conduct regular training and skill-development sessions for team members.

- Monitor team performance and ensure achievement of individual and team targets.

- Participate in external training programs, workshops, and industry events related to admissions and marketing.

- Demonstrate initiative, accountability, collaboration, and problem-solving skills.

- Assist with special projects, new initiatives, and additional responsibilities as assigned.