Manager - Ad Sales - B2C/Brand Partnership

Role : Ad Sales Manager (B2C, Brand Partnership)

Key Responsibilities :

- Identify, evaluate, and onboard new advertising partners, agencies, and strategic collaborators to expand the ads monetization ecosystem.

- Drive revenue growth by developing and executing partnership strategies with advertisers, networks, and platform partners.

- Build and maintain strong relationships with agencies, brands, and advertising partners to maximize monetization opportunities.

- Work closely with product, sales, and marketing teams to align monetization strategies with business objectives.

- Negotiate commercial agreements, pricing models, and partnership terms to ensure mutually beneficial outcomes.

- Monitor market trends, competitive landscape, and emerging opportunities in digital advertising and ad-tech.

- Track performance of partnerships and campaigns, ensuring revenue targets and KPIs are achieved.

- Develop business cases, presentations, and reports for leadership on growth opportunities and partnership performance.

Ideal Candidate :

Required Qualifications :

- Bachelor's/PG degree in Business, Marketing, Economics, or a related field.

- 3 - 6 years of experience in Business Development, Partnerships, or Sales, preferably within digital advertising, ad-tech, media, or online platforms.

- Proven track record of driving partnerships and generating revenue growth.

- Strong negotiation, stakeholder management, and relationship-building skills.

- Ability to analyse market trends and identify new monetization opportunities.

- Excellent communication, presentation, and problem-solving abilities.

Preferred Experience :

- Experience working with advertising platforms, programmatic advertising, ad networks, or media agencies.

- Understanding of ads monetization models (CPC, CPM, CPA, Direct deals).

- Experience collaborating with cross-functional teams including product, marketing, and analytics.

Key Skills :

- Business Development & Partnerships

- Revenue Growth & Monetization Strategy

- Negotiation & Deal Structuring

- Stakeholder Management

- Market Research & Opportunity Identification

- Strategic Thinking & Execution