Key Responsibilities:

- Identify, evaluate, and onboard new advertising partners, agencies, and strategic collaborators to expand the ads monetization ecosystem.

- Drive revenue growth by developing and executing partnership strategies with advertisers, networks, and platform partners.

- Build and maintain strong relationships with agencies, brands, and advertising partners to maximize monetization opportunities.

- Work closely with product, sales, and marketing teams to align monetization strategies with business objectives.

- Negotiate commercial agreements, pricing models, and partnership terms to ensure mutually beneficial outcomes.

- Monitor market trends, competitive landscape, and emerging opportunities in digital advertising and ad-tech.

- Track performance of partnerships and campaigns, ensuring revenue targets and KPIs are achieved.

- Develop business cases, presentations, and reports for leadership on growth opportunities and partnership performance.

Ideal Candidate:

- Must have 2+ years of experience in Ads Monetization, Advertising Partnerships, Ad Sales, Media Sales, Revenue Partnerships, or Business Development roles.

- Must have worked for a consumer-facing mobile app, website, marketplace, fintech, e-commerce, media, or internet platform where advertisements are shown to users.

- Must have hands-on experience acquiring, onboarding, and managing advertisers, brands, media agencies, or advertising partners.

- Must have experience selling ad inventory, sponsored placements, brand campaigns, display ads, native ads, or other advertising solutions to external clients.

- Must have experience working with media agencies and handling end-to-end agency relationships including prospecting, negotiations, onboarding, and account management.

- Must have experience negotiating commercial agreements, pricing models, campaign commercials, partnership contracts, and revenue deals.

- Must have strong understanding of digital advertising concepts such as CPM, CPC, CPA, Programmatic Advertising, Direct Deals, Ad Networks, and Campaign Monetization.

- Must have demonstrated revenue ownership with responsibility for achieving advertising revenue, partnership revenue, or monetization targets.

- Must have worked extensively with cross-functional teams including Product, Marketing, Ad Operations, Sales, Analytics, and Business stakeholders to execute monetization initiatives.

Mandatory Note:

- Candidates should not be from advertising/media agencies. They should be from publisher/platform-side organizations where they have worked with media agencies and directly handled multiple advertiser brands (3-4+ brands) for ad sales, sponsorships, brand partnerships, or monetization.

Preferred Experience:

- Experience in companies such as PhonePe, Google Pay, Paytm, Swiggy, Zomato, Flipkart, Meesho, ShareChat, InMobi, Dailyhunt, JioHotstar, Truecaller, MX Player, OLX, Amazon Ads, Times Internet, or similar consumer internet/ad-tech organizations.

- Experience working with leading media agencies such as GroupM, Dentsu, Publicis, Omnicom, Madison, IPG, or Havas.

- Experience in Programmatic Advertising, DSPs, SSPs, Ad Exchanges, Publisher Monetization, or Ad-Tech platforms.

- Experience launching new ad products, ad formats, sponsored listings, or in-app advertising solutions.