Job Title: Ad Operations Manager
Work from Office: 5 days a week
About the Role:
We're looking for a sharp, detail-obsessed Ad Operations Manager who will take the wheel of our website's ad inventory and drive revenue growth through efficient ad delivery, yield optimization and smart inventory management.
Key Responsibilities:
Ad Inventory Management:
- Oversee ad trafficking, implementation, and management in Google Ad Manager
- Maintain accurate inventory forecasting and availability
- Create and manage ad units, placements, targeting rules, and creative sets
Campaign Execution & Optimization:
- Traffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless delivery
- Maximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals)
- Collaborate with ad sales, product, and content teams to ensure campaign requirements are met
Revenue & Performance Optimization:
- Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizations
- Identify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats)
- Run A/B tests to continuously improve yield and user experience
Tech & Tooling:
- Maintain clean, scalable GAM setups, and stay updated with new features
- Coordinate with dev/product teams on ad-related integrations (e.g., header bidding, site changes)
- Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimize
Reporting & Documentation:
- Generate weekly/monthly reports on ad revenue, inventory utilization, and campaign performance
- Maintain documentation of ad setup and campaign execution processes
What We're Looking For:
- 8-12 years' experience in ad operations, preferably for a publisher or content-led platform
- Strong command of Google Ad Manager (GAM) - both direct and programmatic setups
- Hands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc.
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